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An IPR strategy provides guidelines for how intangible assets are to be identified and - when required - protected, maintained, defended or exploited commercially.

The best place to start is by mapping your company's intangible resources. Which of these are the key values, which are most important for achieving the company's business goals? Are there any values that are missing? Get an overview of who owns the key values. It is also important to make intangible assets visible in the accounts and to owners, partners and other stakeholders.

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